FORGE™ / Service
Customer journey research
Find where expectations and actual experiences diverge across the customer journey.
Custom scope · Proposal before commitment
What this helps you do.
Select the features that support your decision. Your proposal confirms what is included.
Evidence-based journey map
Connect touchpoints to customer goals and reported friction.
Decision moments
Identify the questions that delay or prevent progress.
Opportunity backlog
Give creative and digital work a prioritized starting point.
What to bring.
Known touchpoints, customer access, current journeys and the business decisions in scope.
Agree the scope before the work.
The proposal defines the research question, audience, geography, methods, sample, recruitment, incentives, analysis, deliverables, timing and fees. Fieldwork starts only after feasibility and the study plan are agreed.
Participant information, recording permissions, data access, retention and reporting boundaries are agreed before collection. Use only authorized data; do not send participant lists or sensitive records through the general inquiry form.
Findings are limited by the sources, methods and sample. Forecasts are scenarios, not guarantees; no guaranteed revenue, sample availability or statistical accuracy is implied.