FORGE™ / Service
Website strategy
Make the important customer decisions easier before design begins.
Features & benefits
What this helps you do.
These features can be included in the agreed scope.
Audience journeys
Organize the experience around the decisions visitors need to make.
Sitemap and page priorities
Give important content a clear home and avoid competing pages.
Content outline
Clarify what each page must explain before design begins.
Conversion plan
Define useful next actions and how they will be assessed.
What we need to begin.
Your business goals, current site access where relevant, and available customer insights.
A clear agreement.
Your proposal defines deliverables, revisions, timing, fees, access and ownership. External subscriptions, media spend, asset licensing and physical production are included only when explicitly agreed.
Keep the work connected
Part of FORGE Launch.
Related services within this product:
When the next stage needs a different specialty:
Explore the context
See the work. Understand the approach.
Your next step
Make the next move clear.
Share the change you want to make. We will agree deliverables, responsibilities, timing and pricing before work begins.
Need evidence before the next decision?
Related research service
Customer journey research
Find where expectations and actual experiences diverge across the customer journey.
Where does the next handoff go?
Plan the connection between the customer-facing experience and the team responsible for following through.