Selected work / Digital experiences
Nikitta
Euphoria Hospitality
Digital Strategy, Design and Development
Desktop website view
Mobile website view
The challenge
Restaurant visitors express intent through reservations, calls, menus, and private-event inquiries. A useful measurement plan needs to distinguish these actions instead of treating every click as equal.
The work
The documented implementation used the existing Google Tag Manager infrastructure to record reservation-related clicks, phone engagement, and navigation actions in GA4. Event parameters were standardized around page path, click text, and click URL.
The result
The March 2026 implementation report records validation in preview mode and publication to production. This established a framework for evaluating customer intent; it is not evidence of increased bookings or revenue.
The important distinction
Private-event form submission tracking depended on the third-party iframe provider. The report identified vendor activation as pending. Interaction tracking and confirmed submissions must remain distinct in reporting.
What this means for your business
Define the decisions you need to measure. Keep implementation centralized. Validate events, and document gaps so reporting stays honest.
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