FORGE™ / Service
Interviews, focus groups & field research
Explore how people think and behave through a study designed around your question.
Custom scope · Proposal before commitment
What this helps you do.
Select the features that support your decision. Your proposal confirms what is included.
Guided conversations
Use interviews, expert discussions or groups to explore motivations in depth.
Contextual observation
Consider ethnographic, observational or intercept work where appropriate and approved.
Thematic synthesis
Translate participant experiences into insights with clear limits.
What to bring.
Research questions, recruitment criteria, markets, accessibility needs and participant safeguards.
Agree the scope before the work.
The proposal defines the research question, audience, geography, methods, sample, recruitment, incentives, analysis, deliverables, timing and fees. Fieldwork starts only after feasibility and the study plan are agreed.
Participant information, recording permissions, data access, retention and reporting boundaries are agreed before collection. Use only authorized data; do not send participant lists or sensitive records through the general inquiry form.
Findings are limited by the sources, methods and sample. Forecasts are scenarios, not guarantees; no guaranteed revenue, sample availability or statistical accuracy is implied.