Ethics & responsibility
How we work matters.
Creative work depends on trust. Our operating principles are honesty about the work, respect for people and clear agreements about responsibilities.
Inside Ethics & responsibility.
Tell the truth about the work
Distinguish concepts from shipped work, illustrative images from client projects, and observed results from intended outcomes. Credit contributors accurately.
Protect what is entrusted to us
Agree access and sharing needs. Do not put confidential client material into public portfolios or third-party tools without the appropriate permission.
Make the agreement understandable
Describe deliverables, review rounds, payment terms, ownership and exclusions before work begins. Raise conflicts or uncertainties early.
Raise a concern
Use Contact to describe a concern about attribution, conduct or a published claim. Include relevant links and avoid sending confidential information in the initial message.